Case Study #1:
Radical Reecer
(In-House Beta)
Platforms & Tactics
Spotify Ads
Audio and Video ad sequencing driving direct traffic to the official Artist Page.
Google Ecosystem
Search, Performance Max, Demand Gen, and Video campaigns routing high-intent traffic to the custom-built website and YouTube channel.
Meta Ads
Self-produced Reels and static creative deployed to scale organic profiles across Instagram and Facebook.
The Objective
To architect a zero-to-one Go-To-Market (GTM) infrastructure in a hyper-competitive space. We utilized our in-house music project, Radical Reecer, as a live testing ground for complex inclusion/exclusion audience targeting.
By completely self-funding this initiative, RGM proves a core agency philosophy: we treat your ad budget with the exact same fiduciary responsibility as our own. We use our own capital to test new algorithms, platforms, and creative strategies before ever deploying them into a client's account.
The Results
(From a Zero Baseline)
Go-To-Market Velocity
Scaled from 0 to 18,000+ High-Intent Key Events (trackable outbound clicks, audio engagements, and subscriptions) in just 60 days. Achieved an ultra-lean $0.08 Cost-Per-Action (CPA) on entirely cold traffic.
Traffic Quality
Generated 4,700 Active Website Users averaging 4 events per user.
Engagement Depth
Average session duration of 44 seconds - providing ample time for users to sample multiple audio previews and assimilate the brand.
